Draper

Features

• Ordered workshop path. A fixed sequence of workshops, each meant to be finished in one sitting with a defined output. Workshops unlock in order, and each one says what it covers and roughly how long it takes before you start. Official source 1 ↗
• Idea Summary interview. The first workshop is a guided conversation that writes the idea down. A skill, interest or recurring problem is enough to start; Draper helps narrow it into something testable. Official source 1 ↗ · Official source 2 ↗
• Business Plan with live research. The Business Plan workshop challenges the idea's assumptions and researches them. Draper says its research uses live social data to report what people are saying about the idea and current opportunities, with sources. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗
• Brand, product and website workshops. Paid workshops cover brand, positioning and voice, product design, the target customer and a website with a mailing list. Official source 1 ↗ · Official source 2 ↗
• Live ad tests for first sign-ups. The last stage runs live ads to test demand and collect first sign-ups. The site does not say which ad networks are used or how ad spend is paid. Official source 1 ↗ · Official source 2 ↗
• The Chairman chat. An open chat for questions outside the workshops, such as market demand, competitors, sentiment and partners. It can read workshop outputs and unlocks after the Business Plan is finished. Official source 1 ↗ · Official source 2 ↗
• Bring existing work. If you already have a business plan, research or customer work, paste it into the matching workshop; Draper asks only about the gaps. Official source 1 ↗
• Separate workspaces per idea. Each idea gets its own workspace and path, and several can run at once to compare directions. Old workspaces are kept when you start over. Official source 1 ↗

Pricing & free limits

Billing details

Finishing the free workshops does not start billing; the subscription begins only when you add a card. Payments go through Stripe in US dollars, monthly in advance. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗

Cancel from account settings; access continues to the end of the paid period. Paid fees, including part periods, are not refunded except where the law requires. Prices can change with 30 days' notice. Official source 1 ↗ · Official source 2 ↗

Free access & limits

Free use is limited to the Idea Summary and Business Plan workshops; all other workshops and features need a subscription. Draper may change which workshops are free. Official source 1 ↗

Best for & limitations

Checking whether a product idea has real demand before spending money on it, using the free Idea Summary and Business Plan. Official source 1 ↗ · Official source 2 ↗

Building a side business in short sessions around a job, from brand to website to a first ad test. Official source 1 ↗

Comparing two possible business directions side by side before committing to one. Official source 1 ↗

• Built mainly for physical products. Draper is purpose-built for physical goods; digital products are supported only secondarily, and service businesses are not mentioned. Official source 1 ↗
• Fixed order of work. Workshops unlock in sequence, and the Chairman chat is available only after the Business Plan workshop is complete. Official source 1 ↗ · Official source 2 ↗
• AI output is not verified advice. The terms say outputs are AI-generated, not checked for accuracy, and not a substitute for professional advice; Draper does not promise a successful business. Official source 1 ↗ · Official source 2 ↗
• Weekday Australian support hours. Support requests go to support@draper.chat and are handled 8:30am to 5pm Monday to Friday, Australian Eastern time. Official source 1 ↗
• Inputs may be stored for abuse monitoring. Draper may process and store inputs and outputs to monitor for harmful use, although it says your ideas are not sold or shared. Official source 1 ↗ · Official source 2 ↗