Starter
$79/monthMonthly ($70 quarterly, $63 annual)5,000 ad clicks, 1 website, 3 team members, 90-day data retention and customizable blocking rules. No AI detection. Official source 1 ↗ · Official source 2 ↗
Reviewed tool profile
Fraud Blocker
Click fraud protection for Google and Meta ads that blocks bots and fake leads, with AI agents explaining each block.
Sources checked
- Pricing
- Paid, with a 7-day free trial. Monthly billing is Starter $79 (5,000 ad clicks, 1 website), Pro $99 (25,000 ad clicks, 50 websites) and Enterprise from $489 (250,000+ ad clicks). Quarterly billing lowers these to $70, $87 and $429+, and annual billing to $63, $84 and $389+ a month. AI detection is not included on Starter. Official source 1 ↗ · Official source 2 ↗
- Available as
- Web app dashboard, with a tracking pixel added to your website. It works with site builders such as WordPress, Shopify and Wix. · Blocks automatically in Google Ads and Meta Ads (Facebook and Instagram). For other networks you can export the flagged IPs. · API access is included on all plans. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗ Official source 1 ↗ Official source 1 ↗ · Official source 2 ↗
- Primary group
- Marketing & Sales
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What it does
Fraud Blocker is click fraud protection software from Fraud Blocker LLC for advertisers on Google Ads and Meta Ads. You add a tracking pixel to your website and connect your ad accounts. It then scores every visitor on more than 50 signals and automatically excludes bots, competitors, click farms and fake leads from your campaigns. On Pro and Enterprise plans, AI agents review each visit alongside the rule-based engine and explain in plain language why an IP was blocked.
Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗ · Official source 4 ↗Features
- Real-time fraud scoring. Each visitor gets a fraud score from more than 50 signals, including VPN and Tor detection, device fingerprinting and geolocation. The score updates around the clock, and high-risk IPs are sent to your ad accounts as exclusions automatically. Official source 1 ↗
- AI-powered detection. On Pro and Enterprise, AI agents review each visit alongside the rule-based engine to catch bots that imitate people. Every blocked IP gets a plain-language reason. You choose the model per website, including GPT-6 Luna, Claude Haiku 5.5, DeepSeek V4.1 Flash or GLM 5.3 Flash, at no extra cost. Official source 1 ↗ · Official source 2 ↗
- AI reporting. Ask questions about your visitor data in plain language to find patterns, build charts and list the IPs draining your budget. The help article says to verify the AI's answers before changing your ad accounts. Official source 1 ↗
- Fake lead protection. Tracks email submissions on your lead forms, verifies the addresses and blocks users who enter fake emails. Official source 1 ↗ · Official source 2 ↗
- Instant Performance Boost. One toggle applies four Google Ads targeting fixes. It adds 400+ negative keywords, standard or AI-generated from your website URL, excludes spam placement sites and Google's search partners, and switches location targeting to presence only. Official source 1 ↗
- Conversion-safe blocking. A conversion tag keeps your paying customers from being blocked, and you can adjust location blocking and the other detection rules. Official source 1 ↗ · Official source 2 ↗
- Agency tools. See fraud scores and savings for all client domains in one place, connect Google Ads manager (MCC) accounts, set click limits per domain, and give each client access to only their own domains. Official source 1 ↗
Pricing & free limits
Pro
$99/monthMonthly ($87 quarterly, $84 annual)25,000 ad clicks, 50 websites, 10 team members, 90-day data retention, AI detection, 250 email verifications and a white-label platform. Official source 1 ↗
Enterprise
From $489/monthMonthly ($429+ quarterly, $389+ annual)250,000+ ad clicks, unlimited websites and members, 12-month data retention, AI detection and 1,250 email verifications. Sold through the sales team. Official source 1 ↗ · Official source 2 ↗
Billing details
Every plan starts with a free trial, usually 7 days. When it ends, the card you entered is charged automatically unless you cancel first. Official source 1 ↗
Plans renew automatically each month, or every 12 months on annual billing. There is no contract, and when you cancel, the plan stays active until the end of the billing period. Official source 1 ↗ · Official source 2 ↗
If you reach your plan's limit, the service pauses until the next billing cycle unless you upgrade. Official source 1 ↗
AI reporting is in beta and free to use without limits on every plan for a limited time. Official source 1 ↗
Free access & limits
A free trial, usually 7 days, on Starter and Pro. There is no free plan. Official source 1 ↗ · Official source 2 ↗
Best for & limitations
Stop bots and competitors from using up a Google Ads or Meta Ads budget. Official source 1 ↗ · Official source 2 ↗
Keep fake email sign-ups out of a lead generation funnel. Official source 1 ↗
Find the cities, campaigns or UTM terms attracting bot traffic by asking the AI. Official source 1 ↗
Manage click fraud protection for many client accounts as an agency. Official source 1 ↗
- Automatic blocking on Google and Meta only. Other networks such as Microsoft Ads need IP lists exported by hand. AI-flagged traffic on Microsoft Ads appears in reports but is not blocked automatically. Official source 1 ↗ · Official source 2 ↗
- AI detection needs Pro or above. The cheapest plan does not include AI detection. It is switched on separately for each website. Official source 1 ↗
- AI results can be wrong. The AI reporting help article warns that the AI can misread data, and asks you to verify IPs and exclusion lists before changing ad accounts. The 60% detection uplift claim comes from Fraud Blocker's own September 2026 beta on about 100,000 clicks. Official source 1 ↗ · Official source 2 ↗
- Boost changes are not fully reversible. Fraud Blocker does not save your original search partner and location settings. Turning the boost off, or cancelling, returns them to Google's defaults. Official source 1 ↗
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