Tulu

Features

• Plain-language marketing answers. Ask which channels drive revenue or how a campaign is pacing. Tulu answers using your full marketing and business context, so you don't have to paste data into a general chatbot. Its AI has read-only access and cannot change your accounts. Official source 1 ↗ · Official source 2 ↗
• Unified ad, analytics and CRM data. Brings media, search, analytics, CRM and offline spend into one view, and measures marketing results against the deal and lifecycle data in HubSpot. Official source 1 ↗ · Official source 2 ↗
• Automatic tracking setup. Tulu rewrites tracking templates and URL parameters on Google, Meta, LinkedIn and Reddit ads, so you never build UTMs by hand. It scans your accounts daily and fixes new campaigns with the wrong tracking. Official source 1 ↗ · Official source 2 ↗
• Proactive alerts. Watches spend, pacing, CPC and other changes, and contacts you only when something needs attention. Official source 1 ↗
• Offline reporting. Record conference, out-of-home and other offline spend so it is reported alongside online channels. Official source 1 ↗
• Privacy by design. Tulu says it never reads or stores names, emails or phone numbers from your CRM. It keeps only aggregated figures, is hosted in the EU and works under GDPR. Official source 1 ↗ · Official source 2 ↗

Pricing & free limits

Billing details

Early Access prices are locked in for 12 months after launch. Unlimited questions are promised during Early Access. Official source 1 ↗

Billing is in advance, monthly or yearly. All payments are final and non-refundable, including for unused parts of a month or year. Official source 1 ↗

You can cancel in your account settings, and access continues to the end of the paid billing cycle. Official source 1 ↗

Free access & limits

A 14-day free trial with no card required. There is no free plan. Official source 1 ↗

Best for & limitations

See which ad channels are actually producing revenue in HubSpot. Official source 1 ↗

Stop building UTM links by hand across Google, Meta, LinkedIn and Reddit ads. Official source 1 ↗ · Official source 2 ↗

Get a WhatsApp alert when ad spend or pacing goes off track. Official source 1 ↗

• Businesses only. The terms offer the service only to businesses and public bodies, and consumer withdrawal rights do not apply. Official source 1 ↗
• Paid beta with no refunds. The software is still in development and provided as is, with no uptime guarantee. Payments are non-refundable. Official source 1 ↗
• It edits your live ads. Tulu needs write access to your ad accounts to change tracking. That can put live ads under review for a day or two, and your URL parameters become numeric IDs that are hard to read. Official source 1 ↗
• Terms. Governed by German law. Unless you object in writing, Tulu may name you as a customer in its marketing. You keep ownership of your data. Official source 1 ↗