Free trial
$07 days15,000 credits (about 30 to 150 leads). A credit card is required; cancel within 7 days to pay nothing. Official source 1 ↗
Website-checked tool profile
Pancake
AI go-to-market agent that finds buyers with live signals and sends approved, personal outreach from your account.
Sources checked
- Pricing
- One plan per workspace, billed monthly by credits: $99 a month for 60,000 credits, rising to $189 (120,000), $359 (240,000), $679 (480,000) and $1,299 (960,000). Teammates are included. A 7-day trial gives 15,000 credits but needs a credit card. Official source 1 ↗
- Available as
- A web app, plus an MCP server that connects Claude, Claude Code, ChatGPT and Codex with a browser sign-in and no API key. Cursor cannot connect yet. Official source 1 ↗ · Official source 2 ↗
- Primary group
- Marketing & Sales
What it does
Pancake is an AI go-to-market tool for finding and contacting B2B buyers. It reads your website to build a "GTM Brain" of your ideal customers, personas, competitors and voice, then runs "Plays": recurring searches across 30+ data providers for people with a buying signal such as a funding round, an open role or a post. You approve each lead, and Pancake writes a personal message and sends it from your own account. It works in its own app or from Claude, Claude Code, ChatGPT and Codex through an MCP server.
Official source 1 ↗ · Official source 2 ↗Features
- GTM Brain from your website. Pancake researches your website to learn who buys from you, what to say and where to find them, and it learns from each lead you approve or reject. Official source 1 ↗ · Official source 2 ↗
- Plays: recurring lead searches. Describe who you want in one sentence and Pancake builds a Play that keeps searching on your schedule, using signals such as post engagement, technologies used, hiring, funding and lookalike companies. Official source 1 ↗
- 30+ data providers included. Funding rounds, open roles and tech stacks come from providers such as Dealroom, TheirStack, Wappalyzer and Coresignal, included in the plan with no separate data contract, and each lead shows why it fits. Official source 1 ↗ · Official source 2 ↗
- Personal outreach you approve. You approve every lead before anyone is contacted; Pancake drafts a message from the lead's signal in your voice, sends it from your own account and stops the sequence when they reply. Official source 1 ↗
- Reply handling and booking. Pancake follows up until a lead answers, reads the reply, sends your calendar link on a yes and passes every other answer back to you. Official source 1 ↗
- Use it from Claude or Codex. The MCP server lets you build Plays, review leads and edit messages from Claude, Claude Code, ChatGPT or Codex on the same plan; Claude shows the credit cost before a search runs. Official source 1 ↗ · Official source 2 ↗
Pricing & free limits
60,000 credits
$99per month, per workspaceAbout 120 to 600 qualified leads a month. Whole team included. Official source 1 ↗
120,000 credits
$189per month, per workspaceAbout 240 to 1,200 qualified leads a month. Official source 1 ↗
240,000 credits
$359per month, per workspaceAbout 480 to 2,400 qualified leads a month. Official source 1 ↗
480,000 credits
$679per month, per workspaceAbout 960 to 4,800 qualified leads a month. Official source 1 ↗
960,000 credits
$1,299per month, per workspaceAbout 1,920 to 9,600 qualified leads a month. Official source 1 ↗
Billing details
A lead takes about 100 to 500 credits of research, and a found work email costs 50 credits more; building Plays, messages and replies use no credits. Official source 1 ↗
Unused credits roll over, up to one month's worth. When credits run out, searches pause and you are not billed extra. Official source 1 ↗
One sending account is included; each extra account is $39 a month. There are no per-seat fees. Official source 1 ↗
Subscriptions renew automatically and can be cancelled any time, with access to the end of the period; payments are non-refundable except where the law requires. Official source 1 ↗
Free access & limits
There is no free plan: the free trial lasts 7 days with 15,000 credits and requires a credit card, after which the chosen plan starts on that card. Official source 1 ↗
Best for & limitations
Agencies, consultancies and startups that sell to companies with a fresh buying signal, such as founders who just raised a seed round and are hiring a marketing lead. Official source 1 ↗
Running outbound prospecting from Claude Code or Codex instead of a separate sales tool. Official source 1 ↗
- Card required for the trial. The free trial needs a credit card and rolls into a paid plan unless cancelled within 7 days. Official source 1 ↗
- Lead counts are estimates. Credits per lead vary; a narrow audience costs more, so monthly lead numbers are only an estimate. Official source 1 ↗
- No refunds. Payments are non-refundable except where required by law. Official source 1 ↗
- Some AI clients unsupported. Cursor cannot connect yet, and ChatGPT custom servers depend on your plan and workspace settings. Official source 1 ↗
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