Outreach Growth
US$47 (Yearly: US$37.6)per monthUnlimited email accounts and warmup, 1,000 uploaded contacts, 5,000 emails a month, chat support. Official source 1 ↗
Reviewed tool profile
Instantly
Cold email outreach platform with unlimited sending accounts, a B2B lead database and AI agents for writing and replies.
Sources checked
- Pricing
- Instantly bills its products as separate subscriptions: Email Outreach, Instantly Credits (lead database, enrichment, verification and AI agents), CRM, Inbox Placement and purchased email infrastructure. Outreach plans start at $47 a month (Growth), and bundles that combine outreach with credits start at $94 a month (Starter). Lower per-month prices are listed for the Yearly option. The site says you can start free with no credit card, and the help centre has a free trial article, but the trial's length and limits are not given in the checked pages. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗ · Official source 4 ↗
- Available as
- Instantly can be connected to ChatGPT so you can find leads, create campaigns, reply to prospects or create agents through a conversation; Claude support is listed as coming soon. · Sending accounts can be connected from Google (OAuth or app password), Microsoft 365, and SendGrid, Mailgun or other SMTP providers, or bulk imported. · API, webhooks and integrations are listed among the outreach plan features. Official source 1 ↗ Official source 1 ↗ Official source 1 ↗
- Primary group
- Marketing & Sales
What it does
Instantly is a sales engagement platform for cold email outreach. You connect and warm up sending accounts, upload or find leads, and run automated email campaigns. Around that core it sells a B2B lead database with enrichment, AI agents that write, reply and run outbound, a CRM for emails, calls, SMS and tasks, and deliverability tools such as inbox placement testing.
Official source 1 ↗ · Official source 2 ↗Features
- Unlimited sending accounts and warmup. Every outreach plan lets you connect and warm up as many email accounts as you need, from any provider; plans are limited by uploaded contacts and monthly emails instead. Official source 1 ↗
- Campaign sequences and automation. Outreach includes advanced sequences and scheduling, A/Z testing, a global block list, bounce detection and Unibox, a shared inbox for replies. Instantly says campaigns run on autopilot once set up. Official source 1 ↗
- AI campaign Copilot. You can ask Copilot in chat to find leads and emails, write copy and generate a campaign from start to finish. Official source 1 ↗
- AI reply and sales agents. AI Reply Agent and AI Sales Agent handle replies and outbound work. They draw on Instantly Credits, and the AI Reply Agent comes with the Scale bundle and above. Official source 1 ↗ · Official source 2 ↗
- B2B lead database and enrichment. Credit plans give access to a database Instantly describes as 450M+ B2B leads, with 13 filters including keywords and lookalikes, waterfall work-email enrichment across 5+ providers, and job-posting, news, technology and funding enrichment. Leads can be exported to CRMs and other outreach tools. Official source 1 ↗
- Choice of LLMs and AI writer. Credit plans include an AI Email Writer Agent, a Web Researcher Agent, access to 5 major LLMs including OpenAI and Anthropic, the option to use your own LLM API key, and 100+ community AI templates. Official source 1 ↗
- Event-driven workflows. When a lead visits your site, replies or books a meeting, Instantly can route and tag the lead and start the next campaign. Official source 1 ↗
- Deliverability infrastructure. Instantly sells domains and email accounts, including pre-warmed accounts and its own AirMail sending accounts. The Light Speed plan adds SISR, which assigns dedicated server and IP blocks and swaps out flagged IPs. Official source 1 ↗ · Official source 2 ↗
- Revenue tracking. Campaign reporting tracks opportunities, pipeline, conversions and revenue, and Instantly says it can pause underperforming campaigns automatically. Official source 1 ↗
Pricing & free limits
Outreach Hypergrowth
US$97 (Yearly: US$77.6)per month25,000 uploaded contacts and premium live support. The page gives 125,000 emails a month in the monthly listing and 100,000 in the yearly listing and comparison table. Official source 1 ↗
Outreach Light Speed
US$358 (Yearly: US$286.3)per monthEverything in Hypergrowth plus 500,000 emails a month, 100,000 uploaded contacts and the SISR dedicated server and IP system. Official source 1 ↗
Outreach Enterprise
CustomQuote via call500,000+ emails a month, 100,000+ uploaded contacts, a private deliverability network, and (in the yearly listing) a dedicated account manager and shared Slack channel. Official source 1 ↗
Credits Growth / Supersonic / Hyper Credits
US$47 / US$97 / from US$197 (Yearly: US$37.6 / US$87.3 / US$177.3)per monthA separate Instantly Credits subscription for the lead database, enrichment, verification and AI agents: 1,500–2,000, 5,000–7,500 and 10K–200K credits a month. Enterprise (200,000+ credits) is custom. Official source 1 ↗
Bundles: Starter / Scale / Agency
US$94 / US$194 / US$555 (US$85 / US$175 / US$500 with the 10% saving)per monthOutreach plus credits combined. Starter: 5,000 emails, 1,000 contacts, 1,500 credits. Scale: 100,000 emails, 25,000 contacts, 5,000 credits, AI Reply Agent. Agency: 500,000 emails, 100,000 contacts, 10,000 credits, SISR. Official source 1 ↗
VIP (managed service)
CustomQuote via callInstantly sets up the AI Sales Agent, inbox manager, domains, accounts and campaigns, with ongoing support, a dedicated account manager and a GTM engineer. Official source 1 ↗
Billing details
Each product is billed separately: Email Outreach, Instantly Credits, CRM, Inbox Placement, done-for-you services and pre-warmed accounts each have their own subscription. CRM and Inbox Placement prices are not shown on the checked pricing page. Official source 1 ↗
Unused credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans. Official source 1 ↗
Purchased infrastructure is extra: US$15 per domain per year, and per email account per month US$10 (pre-warmed Google), US$5 (done-for-you Google) or US$4 (AirMail). Phone numbers and phone credit for CRM calls and SMS are bought separately. Official source 1 ↗
The pricing page has a Monthly/Yearly toggle, and the page text lists a second, lower set of per-month prices. It does not say which set belongs to which option, so this page treats the lower set as the yearly price; bundles are shown with a 10% saving. Official source 1 ↗
Free access & limits
Free access and its limits were not established by the checked official sources.
Best for & limitations
Run cold email campaigns to B2B prospects across many warmed sending accounts, with replies collected in Unibox. Official source 1 ↗ · Official source 2 ↗
Build a prospect list from the lead database with filters and enrichment, then export it to a CRM or another outreach tool. Official source 1 ↗
Agencies can run outreach for several clients using workspaces and white labelling. Official source 1 ↗ · Official source 2 ↗
- Usage caps on every plan. Each outreach plan caps uploaded contacts and monthly emails, from 1,000 contacts and 5,000 emails on Growth; going beyond requires an upgrade. Official source 1 ↗
- Lead data and AI need separate credits. The lead database, enrichment, verification and the AI reply and sales agents use Instantly Credits, which are a separate subscription from outreach, and unused credits expire. Official source 1 ↗
- SMS needs US carrier registration. US texting from the CRM requires A2P 10DLC registration; Instantly warns that skipping it can lead to blocked messages or penalties. Official source 1 ↗
- DNS setup is your job. Using your own domains means configuring MX, SPF, DKIM and DMARC records and, optionally, a custom tracking domain. Official source 1 ↗
Similar tools
Tools like Instantly
Published tools that share its categories.
MonidA tool and API marketplace that lets AI agents discover, inspect and run services with usage-based billing.
Visit 
lemlistSales engagement platform with a lead database, waterfall contact finder, AI agents, and multichannel outreach sequences.
Visit 
Recruit CRMAI-first ATS and CRM for recruitment agencies, with AI agents for sourcing, matching, parsing and client submissions.
Visit 
MetaviewAI recruiting platform with an interview notetaker plus agents for sourcing, application review and candidate screening.
Visit 
AirtapPersonal AI agent you text, which runs a cloud Android phone to operate your mobile apps and complete tasks.
Visit 
Hark ProA personal AI assistant with memory, a cloud browser and custom mini-apps for everyday tasks.
Visit