Free
€0ongoing, for organisations of up to 5 peopleEvery feature, all channels, team calendar and campaigns; no card and no trial clock. Free for fair use. Official source 1 ↗ · Official source 2 ↗
Website-checked tool profile
thestory.run
An AI writing coach that helps employees develop their own LinkedIn posts.
Sources checked
- Pricing
- Free for organisations of up to five people, with every feature and no trial limit. From six people you pay per coaching session: 1 euro plus tax on pay as you go, or 90 cents if sessions are bought upfront. People, channels and features are not charged. Prices are beta pricing and may change with 30 days' notice. Official source 1 ↗ · Official source 2 ↗
- Available as
- thestory.run is a web app available in English and German, with hosting, database and model calls in EU regions. Official source 1 ↗ · Official source 2 ↗
- Primary group
- Marketing & Sales
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What it does
thestory.run is a web app that coaches employees to write their own LinkedIn posts. The coach asks one question at a time, lays out a story arc and marks edits with reasons, but does not write the post. Teams get a shared calendar and campaigns while drafts stay private. It is built by Swat.io and is in beta.
Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗Features
- Question-led coaching. Drop in a rough thought and the coach asks follow-up questions that build on what you said to uncover the story. Official source 1 ↗ · Official source 2 ↗
- Story arc and edit marks. The coach lays out the beats of the story, then reviews your draft with reversible edit marks explaining what carries the post and what to try. Official source 1 ↗
- Ideas board, weekly plan and streaks. An ideas board for half-thoughts, a weekly plan of what to do next, streaks and daily reflection prompts, and a searchable library of everything you wrote. Official source 1 ↗
- LinkedIn publishing. Connect a personal LinkedIn profile and publish from the app when you press the button, or post elsewhere by hand and mark it as posted. Official source 1 ↗
- Team calendar and campaigns with private drafts. A team calendar shows who is posting on what, and leads run campaigns that the coach folds into everyone's week. Ideas, drafts and coach conversations stay private from managers and admins. Official source 1 ↗
- API, MCP, Slack and SSO. A REST API under an OpenAPI 3.1 contract, an MCP server for AI assistants, Slack notifications and SAML 2.0 single sign-on are included on every plan. Official source 1 ↗
Pricing & free limits
Pay as you go
€1 per coaching session plus taxinvoiced monthly for sessions used, from 6 peopleUnlimited people and every feature; logging in, planning and posting are free, and a month with no sessions invoices nothing. Official source 1 ↗ · Official source 2 ↗
Prepaid sessions
€0.90 per coaching session plus taxone-time purchase, any number of sessions10% off pay-as-you-go; prepaid sessions never expire (e.g. 150 sessions for €135). Official source 1 ↗ · Official source 2 ↗
Billing details
A coaching session is charged when you start it, covers one piece from rough idea to post, and is not refunded once spent; replies inside an open conversation are free, and a session whose first reply never arrives is returned. Prices are net in euros, with VAT added and local-currency payment available at checkout. Official source 1 ↗
Free access & limits
Sessions are not billed while an organisation has five people or fewer. Free use covers ordinary use by registered people and excludes splitting a company across accounts to stay under five. Official source 1 ↗ · Official source 2 ↗
Best for & limitations
Employees who post on LinkedIn under their own name turn a rough thought into a post they write themselves. Official source 1 ↗
A company coordinates an employee advocacy programme with a shared calendar and themed campaigns without handing out pre-written posts. Official source 1 ↗
- Does not write posts. The coach does not generate post text, apart from a small monthly cheat-mode allowance whose posts are marked as coach-written. Official source 1 ↗
- Prepaid sessions stop at zero. When prepaid sessions run out, the coach stops starting new sessions until an admin tops up or switches to pay as you go. Official source 1 ↗
- Beta pricing. The product and its pricing are in beta and may change. Official source 1 ↗
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