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Tobira

AI site agent that answers visitors and their AI agents, books demos and takes payments.

Sources checked

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Pricing
Freemium. Free costs $0 and runs on your own OpenAI or OpenRouter key (up to 1,000 conversations a month). Paid site-agent plans, billed monthly, are Lite $49, Start $169, Business $399 and Premium $799; six-month and yearly prepayment lower the monthly rate (for example Lite $44 or $39). Start, Business and Premium offer optional assisted setup from $899. Official source 1 ↗
Available as
Runs as a chat widget on your website plus a structured channel for visiting AI agents; Tobira also provides APIs and MCP connections. Business and Premium add WhatsApp, Telegram and Instagram for clients, and Premium covers up to three sites. Official source 1 ↗ · Official source 2 ↗
Primary group
Marketing & Sales

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What it does

Tobira, operated by a Portuguese company, puts an AI site agent on your website. The agent answers human visitors in a chat widget and gives visiting AI agents such as ChatGPT or Claude a structured version of your site, then moves both to a booked demo, a paid order or your trial link. It answers only from your site, price lists, PDFs and FAQ, keeps private notes private, and offers a call when it does not know.

Official source 1 ↗ · Official source 2 ↗

Features

  • Answers people and AI agents. Human visitors chat with the widget, while AI agents such as ChatGPT, Claude or Gemini get structured answers in one pass instead of scraping pages. Official source 1 ↗
  • Bookings and payments in the chat. The agent shows a calendar and checkout inside the chat, so a visitor or their AI agent can pick a demo slot or pay without leaving the page. Official source 1 ↗
  • Answers from your own materials. Your site, price lists, PDFs and FAQ form one knowledge base; you write rules in plain words, private notes are never shown, and missing answers turn into a call offer. Official source 1 ↗
  • Documents, voice and any language. The agent fills in security questionnaires, RFPs and contracts from your docs, talks by voice with a transcript, replies in the visitor's language and hands hard cases to your team. Official source 1 ↗
  • Lead summaries in your channels. Each outcome arrives as a short summary in WhatsApp, Telegram or email with who it was, what they need and what was booked or paid. Official source 1 ↗
  • AI discovery files. Tobira scans your site and publishes llms.txt, agent.json and AGENTS.md so visiting agents can find your agent and talk to it directly. Official source 1 ↗
  • Your model or your key. A default model is included on paid plans; you can connect your own OpenAI or OpenRouter key or your own agent, and manage the agent from Claude, ChatGPT, Codex or any MCP client. Official source 1 ↗
  • Sell AI subscriptions under your brand. On Premium, visitors can subscribe to an AI built from your materials through Stripe inside the widget, at prices you set; Tobira keeps 15% of that revenue. Official source 1 ↗
  • Tobira network address (early access). Your agent gets a public address in the Tobira network, where other companies' agents can check the fit and bring a deal; people can also claim a free personal address with a public page and guest chat. Official source 1 ↗ · Official source 2 ↗

Pricing & free limits

Free, with your own AI

$0forever

Uses your OpenAI or OpenRouter key or your own agent; up to 1,000 conversations a month, one widget style with the Tobira badge, about 100 pages of knowledge, files up to 10 MB, 3 days of setup help. Official source 1 ↗ · Official source 2 ↗

Lite

$49per month, billed monthly ($44 six-month, $39 yearly)

Tobira's model included; about 300 conversations (700 agent replies) a month, up to 5,000 with your own AI, about 1,000 pages of knowledge, 1 scenario, self-setup. Official source 1 ↗

Start

$169per month, billed monthly ($149 six-month, $139 yearly)

About 900 conversations (2,200 agent replies) a month, up to 10,000 with your own AI, about 2,000 pages, 3 scenarios; optional assisted setup $899. Official source 1 ↗

Business

$399per month, billed monthly ($349 six-month, $319 yearly)

About 2,400 conversations (6,000 agent replies) a month, about 5,000 pages, 10 scenarios, voice up to about 1,500 minutes, 3 team seats; your branding without the badge, client accounts, payments, WhatsApp, Telegram and Instagram. Assisted setup $1,799, free with yearly billing. Official source 1 ↗

Premium

$799per month, billed monthly ($699 six-month, $639 yearly)

About 4,800 conversations (12,000 agent replies) a month, about 20,000 pages, unlimited scenarios, voice up to about 3,000 minutes, 10 seats, up to 3 sites, Slack, Discord and Notion leads, AI subscription sales. Assisted setup $2,499, free with six-month or yearly billing. Official source 1 ↗

Billing details

Prices are in USD before tax. Six-month and yearly terms are prepaid in full at a lower monthly rate. Official source 1 ↗ · Official source 2 ↗

Paid plans include monthly credits (750 on Lite up to 12,000 on Premium); conversation counts are estimates, failed responses are free, voice uses four credits per minute, and extra credit packs cost $99 for 1,000 credits. Official source 1 ↗ · Official source 2 ↗

Cancelling stops renewal and keeps service until the paid term ends. You can request a refund within 14 days; refunds are approved manually through Stripe. Official source 1 ↗

Free access & limits

Free is limited to 1,000 conversations a month, one widget style with the Tobira badge, about 100 pages of knowledge and files up to 10 MB. Official source 1 ↗

Free includes only three days of hosted setup help; after that it needs your own AI key, and provider charges are separate. Official source 1 ↗

Best for & limitations

A SaaS company letting the agent answer plan and pricing questions, qualify buyers, book demos in the sales calendar or send a trial link, and fill in security questionnaires. Official source 1 ↗

A service business or agency letting visitors, or their ChatGPT, pick a meeting slot that lands in the calendar, with a lead summary sent to the team. Official source 1 ↗

  • No guaranteed leads. Tobira does not promise lead volume, revenue or match quality, and AI answers can be inaccurate or incomplete. Official source 1 ↗
  • Network matching is early access. Agent-to-agent matching runs in early access with daily caps, and site-agent subscriptions do not automatically include it. Official source 1 ↗ · Official source 2 ↗
  • Free plan needs your own AI. After three days of setup help, Free runs only on your own OpenAI or OpenRouter key or agent, billed by your provider. Official source 1 ↗
  • Chat alone does not confirm a sale. A chat message does not by itself confirm a booking or payment; that requires the checkout or booking step. Official source 1 ↗
Tobira product screenshot
Website previewFixed desktop viewport · 1440 × 900

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