Starter
$24/mo ($21/mo billed annually, $252 a year)monthly or annual30 tracked prompts, all five engines, 15 AI articles a month, 3 competitors, 1 seat, GSC and GA integration with email alerts. Official source 1 ↗
Website-checked tool profile
Prefer
AI search visibility platform that tracks how ChatGPT, Gemini, Perplexity and Google AI answers mention a brand, then drafts fixes.
Sources checked
- Pricing
- Self-serve plans cost $24 (Starter), $129 (Growth) and $399 (Scale) a month, or about 13% less on annual billing. Each starts with a 7-day free trial with no card required. Enterprise is custom-quoted. Official source 1 ↗
- Available as
- Prefer is a web app at app.tryprefer.com; sign-up uses Google or an email magic link. Official source 1 ↗
- Primary group
- Marketing & Sales
What it does
Prefer is an AI search visibility and generative engine optimization platform. It shows how ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode describe a brand, then helps with the work to earn citations.
Official source 1 ↗Features
- Prompt tracking across five AI engines. Prefer sends each tracked prompt to ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, stores the answers and lets you read exactly what each engine said. Official source 1 ↗
- Answer Engine Insights. Visibility, share of voice, average position and citation share are broken down by platform, region, buyer persona, sentiment and cited source. Official source 1 ↗
- Competitor benchmarking. Head-to-head share of voice shows which rival wins each prompt and why. Official source 1 ↗
- Sources and citations. Shows which pages and domains the engines cite for your market and where your brand is missing. Official source 1 ↗
- Action Center. A ranked queue of fixes, each tied to the prompts it should move, which can be executed by an agent and then measured. Official source 1 ↗
- Content automation. Generates briefs and article drafts from citation data, finds prompts with no matching page, and ranks existing pages by expected citation lift from a refresh. Official source 1 ↗
- Agent analytics. Tracks how AI crawlers from ChatGPT, Gemini, Claude, Perplexity and others visit and interpret the site. Official source 1 ↗
Pricing & free limits
Growth
$129/mo ($112.25/mo billed annually)monthly or annual150 tracked prompts, 25 AI articles a month, 10 competitors, the prioritized action engine, Slack and real-time alerts, 8 team members. Official source 1 ↗
Scale
$399/mo ($347/mo billed annually)monthly or annual500 tracked prompts, 50 AI articles a month, 25 competitors, 5 projects, 20 seats and priority support. Official source 1 ↗
Enterprise
Custom quotecustomUnlimited prompts and projects, Qwen, DeepSeek and Claude Sonnet 4 in addition to the five engines, white-glove off-page execution, a dedicated CSM, full API and warehouse sync, SSO and roles. Official source 1 ↗
Agency
$99/mo base + $299/mo per active clientper monthEach client gets an isolated Growth-level workspace with unlimited seats; set up with the Prefer team rather than bought online. Official source 1 ↗
Billing details
A tracked prompt is one prompt in one country with all five engines included; tracking the same prompt in more countries uses more slots. Official source 1 ↗
There is no overage billing: actions past a plan limit are blocked with an upgrade prompt. Upgrades apply immediately, downgrades at renewal, with no minimum term. Prices are in USD through Dodo Payments as merchant of record. Official source 1 ↗
Free access & limits
The 7-day trial switches on every premium feature but caps tracked prompts at 30; if it ends without an upgrade, tracking pauses and data is kept. Official source 1 ↗
A free one-time AI visibility audit runs without signing up. Official source 1 ↗
Best for & limitations
A marketing team tracks how often answer engines recommend its product for buyer questions in its category and benchmarks that against competitors. Official source 1 ↗
A content team uses prompt gaps and citation data to decide which comparison pages and guides to write next. Official source 1 ↗
An agency reports AI visibility for several clients from isolated workspaces with white-label reporting. Official source 1 ↗
- Drafts need editing. Prefer says a drafted article is a first draft that still needs a person to check it and add the brand's voice. Official source 1 ↗
- Off-page work and API on higher tiers. White-glove off-page execution is only in Enterprise and Prefer Managed. Starter has no MCP or API access; Growth adds MCP, and the full API starts at Scale. Official source 1 ↗
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