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Surfer

AI SEO platform for writing, optimising and auditing content, and tracking brand visibility in AI search.

Sources checked

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Pricing
Surfer is a paid subscription. The pricing page lists Discovery at 49 USD, Standard at 99 USD, Pro at 182 USD and Peace of Mind at 299 USD per month, plus a separate AI Search Analytics plan at 82 USD per month; all of these figures are shown as billed yearly, and Enterprise is custom. Monthly-billing prices are not shown on the checked page; the FAQ says annual billing saves up to 17% versus monthly payments. Sign-up buttons read "Start for Free" and the help centre has an article on how the Surfer trial works, but trial length and terms were not in the checked evidence. Official source 1 ↗ · Official source 2 ↗
Available as
Surfer runs as a web app at app.surferseo.com. · Surfer guidelines can be used inside Google Docs through a Chrome extension, in Contentful, and in ChatGPT Canvas, and drafts can be published to WordPress. Zapier, an API and an MCP server connect it to other tools and AI agents. · Keyword Surfer is a free Chrome extension that shows search volume, keyword ideas and overlap scores on Google results pages. Official source 1 ↗ Official source 1 ↗ · Official source 2 ↗ Official source 1 ↗
Primary group
Marketing & Sales

What it does

Surfer, from Surfer sp. z o.o. in Wrocław, Poland, is a web platform for researching, writing and optimising content for search. Its Content Editor scores drafts against real-time, competition-based guidelines and includes an AI writing assistant; other tools audit existing pages, map topics and keywords, and track how a brand is mentioned in AI answers such as ChatGPT, Gemini and Google AI Overviews.

Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗

Features

  • Content Editor and Content Score. The Content Editor gives live guidelines while you write or refresh a page and rates the draft with a Content Score. Surfer says the guidelines are competition-based and built from NLP, machine learning and more than 500 web and AI signals. A single score now covers Google rankings and AI citations, with an Auto-Optimize action to apply fixes. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗
  • AI writing assistant, detector and humanizer. All plans include the Surfy AI writing assistant, an AI detector and humanizer, a plagiarism check and one-click content optimisation and internal linking. Official source 1 ↗
  • AI visibility tracking. AI Tracker records whether AI models mention your brand for a set of tracked prompts across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini, with a visibility score, mention gaps, sentiment and competitor share of voice. Recommendations use these signals to suggest which mentions to pursue. Official source 1 ↗ · Official source 2 ↗
  • Site audit and ranking alerts. After you connect your site, Surfer audits existing content, flags underperforming pages, alerts you to ranking drops and suggests refreshes with quick-win potential. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗
  • Topical Map and keyword research. Topical Map helps plan new content clusters to build topical authority, and competitor analysis produces a content plan around gaps. Plans also include keyword research, a SERP Analyzer and a cannibalization report. Official source 1 ↗ · Official source 2 ↗
  • Brand knowledge and custom voices. Workspaces can hold brand knowledge, so positioning and tone of voice are applied to AI writing and optimisation; custom voices and templates are also available. Official source 1 ↗ · Official source 2 ↗ · Official source 3 ↗
  • Team collaboration. Plans include live collaboration, comments, folders and external collaboration links, with content version history and an activity log whose retention grows with the plan. Official source 1 ↗

Pricing & free limits

Discovery

49 USDper month, billed yearly

Create or optimise 120 documents, track 10 pages, AI SEO optimisation guidelines, Surfy assistant and Humanizer. One team seat and one brand workspace; the comparison lists no AI prompt tracking. Official source 1 ↗

Standard

99 USDper month, billed yearly

360 documents, 25 AI prompts tracked in ChatGPT with weekly refresh, integrations, brand knowledge, one-click optimisation, team collaboration, plagiarism checker and rank-drop detection. Three team seats. Official source 1 ↗

Pro

182 USDper month, billed yearly

Everything in Standard plus 50 AI prompts refreshed daily across all tracked models, 5 brand spaces, one-click internal linking, content ideas and coverage gaps, templates and custom voices, cannibalization report and MCP. Five team seats. Official source 1 ↗

Peace of Mind

299 USDper month, billed yearly

Everything in Pro plus 100 AI prompts refreshed daily, unlimited documents and brand spaces under a fair usage policy, advanced SERP analysis, personalised onboarding, a dedicated success manager and API access. Ten team seats. Official source 1 ↗

AI Search Analytics

82 USDper month, billed yearly

A tracking-focused plan: 50 AI prompts refreshed daily across models, mention gap and brand sentiment, 5 brand spaces, brand knowledge and MCP. Official source 1 ↗

Enterprise

CustomCustom quote

SSO and enterprise-grade security, an advisory programme, custom limits, tailored team onboarding, white-label and priority support. Official source 1 ↗

Billing details

Annual plans are charged upfront for the whole year, and annual credits reset yearly or when you change plan. Official source 1 ↗

Plans renew automatically; turning off auto-renewal keeps access until the end of the paid period. You can upgrade or downgrade in the app at any time. Official source 1 ↗

Cards are accepted for monthly and yearly subscriptions and bank transfer for yearly subscriptions only; PayPal is not supported. Official source 1 ↗

Free access & limits

Free access and its limits were not established by the checked official sources.

Best for & limitations

Write a new article or brief with live keyword, structure and readability guidance, for example inside Google Docs so writers can work in their usual editor. Official source 1 ↗ · Official source 2 ↗

Find underperforming pages on an existing site and refresh them to recover lost rankings. Official source 1 ↗

Check what AI models say about your brand, spot answers that favour competitors and get an action plan to improve AI visibility. Official source 1 ↗

Plan new content clusters and close topic gaps against competitors to build topical authority. Official source 1 ↗

  • Listed prices assume annual billing. The plan prices shown are billed yearly and charged upfront; monthly-billing prices were not shown on the checked pricing page. Official source 1 ↗
  • AI tracking scope depends on plan. Discovery includes no AI prompt tracking, and Standard tracks 25 prompts in ChatGPT only with a weekly refresh; daily tracking across all models starts at Pro or AI Search Analytics. Official source 1 ↗
  • Usage caps and fair use. Lower plans cap documents, tracked pages, seats and brand workspaces; "unlimited" allowances on Peace of Mind are subject to a fair usage policy. Official source 1 ↗
  • API restricted to higher tiers. API access is listed only on Peace of Mind; the integrations page says the API is available to users with an API add-on or an Enterprise plan. Official source 1 ↗ · Official source 2 ↗
  • Weekday support hours. Standard customer support is listed as 24h, Monday to Friday. Official source 1 ↗
Surfer product screenshot
Website previewFixed desktop viewport · 1440 × 900

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